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Your consumers do not want to feel like a number. They want to feel like you cherish them as if they were your only customer. They want to feel like an individual. Communicating in the third person will not make them feel cherished. Sending them a targeted email directly addressing their individual needs will prove to be more successful. Use the guidelines below to aid in making your targeted consumers feel like an individual.
Gain their trust
Gain it early and don't lose it. With their trust, they will put more stock into what you say afterwards.
Gather information in small increments
The amount of information gathered and the information itself will prove more useful if gathered in small bits rather than one large attempt (a large form).
Online Surveys
If one email is the only option, then it is advisable to make it clear that what they are filling out is a survey. Remember, don't lose their trust. Providing incentives to those who fill it out will help to increase the response rate.
Segment your audience
In order to properly communicate with your audience, you should group them by obtainable data such as the information they sent you, click through data and conversion data.
Provide Variable Content
Provide unique email content targeted at specific segments of your target audience. Use language and methods of communication your data shows that segment is more likely to respond to.
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