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How often you approach a consumer or business can be vital to gaining their trust. Spam filters account for the frequency of your emails and if they reach a certain level may falsely label your emails. But spam filters aren't the only one's you should worry about. Avoiding computerized filtering systems is important but you should also prevent your targeted audience from passing off your emails as spam. Here are some cardinal rules that should never be broken.
Sending the same email more than once
Nobody likes double talk.
Sending more than one email per day
This can make your audience feel like they are on a mass email list.
Frequently sending useless information
When you send out an email, make sure it contains enough information to warrant its own email.
E-mailing on a schedule
Your audience may think your system is computerized if they receive an email from your company every day at the same time. Try to stagger your emails.
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